316 Lure Company

  • Company Location(s): California
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3:16 Lure Company, designed by Mickey Ellis in Laguna Hills, CA, is known for its original and innovative swimbaits. The flagship product, the Mission Fish, was the first truly weedless swimbait, released in 2000 after two years of meticulous design and development. These premium swimbaits cater to serious tournament anglers, trophy hunters, and bass fishing professionals. The company’s offerings extend beyond swimbaits to include bluegills, shad, frogs, and saltwater baits.

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